Are you in the midst of a breaking crisis? Call +1 (514) 458-7101

The Crisis Intelligence podcast

TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department

08 Jun

Welcome to episode #001 of The Crisis Intelligence podcast with Captain Chris Hsiung and Shino Tanaka.


When I think “crisis intelligence” I immediately think of the Mountain View Police Department in Silicon Valley. What this police department is doing to engage with their community on social media and how they’ve integrated social media as a core part of their crisis communications and emergency management plan is simply inspiring.

Within this episode, I speak with Captain Chris Hsiung and Shino Tanaka about the role that social media and real-time communications play within Mountain View PD’s crisis and emergency management. We discuss what they call their “bank of community trust”, how they’ve integrated social media and the Mountain View community into the core communications structure of MVPD, and of course the lessons they’ve learned along the way.

Captain Hsiung and Shino also share a recent crisis that they experienced when a mountain lion was spotted within city limits, how they leveraged social media to keep citizens safe and how #MVpuma became a nationally trending hashtag – and what that meant for the success of their crisis communications.

It’s a conversation that impressed and inspired me. I hope it does the same for you. Enjoy!

Running time: 56:40

Get connected!

Have questions, comments or suggestions? Email [email protected]
Be sure to subscribe on iTunes (and we’d love it if you would leave us a review!)
Or subscribe on Stitcher (where we’d also love for you to leave us a review!)
Or via email

Follow Melissa on Twitter: @melissa_agnes

Follow Mountain View PD on Twitter: @MountainViewPD
Or on Facebook
Check out their blog:
And their podcast: Silicon Valley Beat

Thanks to Captain Chris Hsiung (@chMtnViewPD) and Shino Tanaka (@shinotanaka), as well as Sgt. Saul Jaeger (@SgtJaeger) who wasn’t on the show but who does a great job!

7 Responses to “TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department”

  1. Suzanne Frew June 11, 2014 at 2:27 pm #

    Love the new podcast series! Excellent interview with the forward thinking, "walking their talk" Mountain View PD. Capt Hsiung and Shino lay out a great case study for consistent, positive engagement for law enforcement. Interested in learning how they are using "Next Door" – similar to how it's being used on Oakalnd and others around the Bay Area?

    • Melissa Agnes June 22, 2014 at 2:30 pm #

      Hi Suzanne,

      I'm glad you enjoyed the podcast! I'll ask them about Next Door and see what they respond.

  2. phelandrtom June 20, 2014 at 7:18 pm #

    The information and the speakers were both excellent. A shorter podcast would get more attention.

    • Melissa Agnes June 22, 2014 at 2:31 pm #

      Glad you enjoyed the podcast. Each episode will range between 30 – 60 minutes, depending on the conversation. I know from research that people like longer podcasts to listen to on the go, which is why it's available on iTunes and Stitcher. But I very much appreciate your feedback. I hope you keep on listening!

      • phelandrtom June 23, 2014 at 2:24 pm #

        Melissa,The podcast from Mountain View PD is excellent. If I wanted to take short clips from it (total 7-8 minutes) to share with emergency managers, can this be done. Can I have permission to do so?Best regard,Dr. Tom Phelan

        • Melissa Agnes June 23, 2014 at 4:29 pm #

          Hi Tom,

          I'd be happy to find a way to make this work. Why don't you send me an email directly at [email protected] and we'll discuss. Thanks so much for your interest, Tom!

          Looking forward to continuing the conversation,

  3. Melissa Agnes June 22, 2014 at 5:24 pm #

    Thanks so much for the great response, Chris!

Leave a Reply