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Case Study: In-Depth Analysis of the Paula Deen Crisis

$9.99

In late June 2013, Paula Deen, a Food Network sensation, quickly found herself in a downward spiral that resulted in millions of dollars of loss of revenue.

Although the crisis is widely believed to be the result of Deen testifying to having used the “N” word, the truth is that this crisis goes far beyond the issue of racial discrimination.

Within this case study we explore the fatal mistakes Deen made while managing this crisis, what she should have done instead, and how these mistakes ultimately impacted her reputation and bottom line.

All for the very low price of $9.99!

This case study examines:

  • The crisis management mistakes Paula Deen made that contributed to an approximate $10 million in loss of income
  • What Deen should have done instead – and what she needs to do now
  • How to protect your company or organization from making the same mistakes if faced with a high-profile crisis situation

Note: This Corporate Guide is provided to you digitally upon purchase.

SKU: 005.

Product Description

In late June 2013, Paula Deen, a Food Network sensation, quickly found herself in a downward spiral that resulted in millions of dollars of loss of revenue.

Although the crisis is widely believed to be the result of Deen testifying to having used the “N” word, the truth is that this crisis goes far beyond the issue of racial discrimination.

Within this case study we explore the fatal mistakes Deen made while managing this crisis, what she should have done instead, and how these mistakes ultimately impacted her reputation and bottom line.

All for the very low price of $9.99!

This case study examines:

  • The crisis management mistakes Paula Deen made that contributed to an approximate $10 million in loss of income
  • What Deen should have done instead – and what she needs to do now
  • How to protect your company or organization from making the same mistakes if faced with a high-profile crisis situation

Note: This Corporate Guide is provided to you digitally upon purchase.