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The Crisis Intelligence Blog

Fake Reviews: How to Protect Your Brand (Video)

19 Jun

fake-reviewsFake reviews are an issue that many brands, both corporate and personal, are facing more and more of these days. Whether we’re talking about fake positive reviews or fake negative reviews, both present reputational ramifications as well as some very serious legal ramifications. So, if you’re thinking of creating either, don’t! And contrarily, if you’re a victim of someone else’s fake reviews it’s important that you know that there are many options available to you – more than you may even be aware of.

In the below video I discuss fake reviews, how they can affect your brand and reputation and the options available to you when dealing with these types of online attacks, with my two friends and colleagues: Whitney C. Gibson, an Internet defamation attorney with Vorys, and Chris Anderson, co-founder of the company Cyber Investigation Services, LLC.

There is a ton of valuable information within this video. Check it out:

Fake Reviews: How to Protect Your Brand

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