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Hashtag campaigns are risky. Think #McDstories and, most recently, #myNYPD. When you give the public freedom to interpret a hashtag and share visuals or stories, even with the best intentions, you risk receiving negative contributions. However, this isn’t always a bad thing. Read: Hashtag Brandjack Campaigns – Lessons From #AskChevron For example: If you’re a [...]
With apps like Secret, Whisper, Yik Yak and Rumr gaining in popularity, organizations are left even more vulnerable. Perhaps it’s due to the fact that we help organizations work their way through targeted attacks on a regular basis, but I have a hard time understanding why these sorts of apps are continuing to be developed [...]
Twitter has recently revealed two new features coming to the platform. On March 26th they published the following message to their blog: “We’re rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to [...]
By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. It’s how news is made today. As we know, this puts tremendous pressure on organizations to respond quickly when things go south. [...]
I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. I was so impressed by their answers to Professor Deirdre Breakenridge‘s questions that I wanted to share them with you here today. There is a ton of valuable advice in the following tweets – and it’s certainly [...]
As the Sochi Olympics begin, tension continues to grow. The fear of an act of terrorism is so strong that it’s even keeping some Olympic athletes’ families and friends home to watch the games over the television. Terrorism has become such a realistic horror in our world today that the threats made towards the games are [...]
I recently wrote about how Twitter and YouTube are the two social media platforms that your organization should absolutely be on prior to experiencing a crisis (in order to be crisis-ready), and how Google Plus was quickly climbing the ranks to become third on the list. Well, since Google has integrated Google+ comments within YouTube’s [...]
Atlantic Media, a print and online media company, recently put their employees through an awesome test. The test: To send a “phishy” (pun intended!) email to employees, requesting them to verify their accounts. The goal: To identify how easily it may be for others to hack the Atlantic Media system, and to evaluate how unprepared their [...]
If you answer “no” or “I’m not sure” to any one (or more) of the five following questions, then your organization is at (way) more risk than it should be. 5 crisis management questions you absolutely need to have the answers to What is the difference between an issue and a crisis; how do each [...]
Sometimes there’s risk involved with something (an action, a decision, a change – whatever) but yet nothing negative happens (fiou!). However, just because nothing has happened to escalate that risk into an issue or a crisis, doesn’t mean that it never will. Kim Côté, chef and owner of the Quebec restaurant, Côté-Est, has recently learned this [...]