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The Crisis Intelligence Blog

Archive by Author • Colton Day

3 Benefits of a Pre-Crisis Online Vulnerability Audit

29 Jan

An online vulnerability audit is a thorough analysis of your brand’s online reputation. It looks at your current search engine rankings, your social media accounts if any, and also looks for any current negativity surrounding your brand. Basically, it’s an in-depth analysis that focuses on finding weaknesses to improve upon and provides you with strategies [...]

Colton Day Answers Commonly Asked Online Reputation Management Questions

18 Oct

Online reputation management is a hot topic at the moment, and rightfully so. Never before have brands been as vulnerable as they find themselves today. That said, the following are answers to some online reputation management questions that we get asked often: Q: How can we focus on SEO for crisis management BEFORE a crisis strikes [...]